Established in 1632, the University of Amsterdam is one of the oldest and most revered academic institutions in the Netherlands. In the QS World University Ranking 2021, it ranked 61 in the world and second in the Netherlands.
In 2008, Edvance was tasked by UvA to design a 4-year marketing and recruitment strategy for China. The targets of that plan were reached within a year. It was a flying start to a fruitful cooperation. Fast forward to 2021, and Edvance continues to be UvA’s only marketing and recruitment representative in China. In academic year 2019/20, UvA had 635 registered degree students from China, up from 50 at the start of the collaboration, and now coming in second of all Dutch universities.
Edvance sits on a network of over 20 recruitment agents in China, who ensure that UvA’s story is told to local students and parents via Chinese social media channels such as Weibo and Wechat and in dozens of recruitment offices around the country, day in and out.