Enhancing your online and offline footprint In China
Your success in China, whether in student recruitment or university collaborations, hinges on your ability to effectively communicate your advantages, build visibility for your school and strengthen your reputation in China. Edvance provides a comprehensive suite of online and offline marketing services, aimed at enhancing brand awareness and brand recognition. We design and roll-out full communication strategies that bring your message to market and help you engage effectively with your stakeholders in China.
Creating your WeChat account
Wechat is the hyper-popular, all-in-one Chinese app, that combines many of the functions of Facebook, Twitter, Insta, Snapchat and other Western social media. Operating your own Wechat account is therefore critical to enhancing your visibility in China. Edvance is licensed to create and operate verified Wechat accounts for our overseas university partners. We help you choose the right type of account, take care of registration, design your account and assist in creating high-quality and relevant contents.
Creating WeChat content
Your Wechat account will only gain traction if pro-actively maintained on a daily basis. Our team in Beijing continuously creates, publishes and retweets relevant posts on your behalf by collecting, selecting, editing and translating information from your marketing team, your own website and social media outlets as well as from a wide range of other relevant digital sources.
Chinese students prefer communicating with you – and each other – in Wechat groups and expect feedback instantaneously. Edvance helps you set up and manage multiple Wechat groups, aimed at optimizing two-way and real-time communications with differentiated target groups and building local student or stakeholder communities, including students and parents with general enquiries, admitted students who need to be converted to enrolled students, PhD candidates, or your alumni in China.
‘Seeing once is better than hearing a hundred times’, the Chinese proverb goes. Your students are your best ambassadors. Using Chinese live-stream platforms such as Douyu, we organize live-streaming sessions that enable your on-campus students to share a piece of their lives and experiences at your institutions in real-time with thousands of peers and your prospective students in China.
Your Chinese language landing page
Of course, you want your prospective Chinese students to land on your English website and find your online application system as quickly as possible. But loading speed and a vastly different web-user experience may be an obstacle to find what they need before patience or the internet connection run out. That’s why Edvance helps create Chinese landing pages, allowing them find their way and improving user experience during their visit to your website.
Producing Chinese printed materials
Not all your marketing needs to be digital. Many students will first come across your institution at an education fair or a recruitment agency. To keep interest alive, you may want them to leave with your Chinese brochure or flyer in their bag. Our Beijing-based team has ample experience designing, editing, printing and distributing printed materials, to ensure that you are also well represented at agents and fairs across the country.